Case Study:
Valli Forecourts

The Summary

As one of the fastest growing forecourt companies in the UK, Valli Forecourts has 13 operational sites across North Yorkshire and the Midlands with two more sites under construction. Valli Forecourts impress through exceeding customer demands, providing 24/7 access and making available a diverse product and service offering.  In a constant bid to improve the customer experience in their forecourts, Waqas Aslam, the area manager responsible for the sites, began researching how cash handling could be improved to benefit both the team members and customers.

The Challenge

Valli Forecourts were experiencing issues with counterfeit notes and an inability to accept certain currencies e.g. Scottish and Irish notes, leading to a drop in revenue and missed sales opportunities. Furthermore, inefficient processes, numerous safe drops and reconciliation of tills taking up significant time, Valli Forecourts required a quicker, more reliable and more convenient solution. A cash-handling solution that would not only benefit internal processes but ensure forecourt staff could provide customers with the time and attention required for exemplary customer service.

The Solution

After researching, Valli Forecourts came across Volumatic. They read the the success stories about their impressive track record. For example, Volumatic has supplied CounterCache intelligent (CCi) solutions to a number of petrol filling stations with a convenience offering including Morrisons PFS, The Kay Group, ASDA, M&L Richardson, NJB Services and many more independent petrol retailers. After spending time understanding the goals and specific requirements of Valli Forecourts, Volumatic offered the CCi solution as it is efficient, cost-effective, and simple to use. This was combined with CashView Enterprise software which provides complete visibility of all of the CCis from one central location, reducing three steps of reconciliation to just one.

The Outcome

Following a successful trial, Waqas Aslam decided to roll out the solution across every single site of Valli Forecourts. Volumatic were there to ensure implementation went smoothly, providing all of the necessary training to maximise the benefits of the solution. Staff at Valli Forecourts reported that the CCi is user-friendly and requires minimal effort to operate. Furthermore, the CashView Enterprise software now allows management to oversee the activity, in real time, of each CCi unit at any location. This provides access to convenient, scheduled reporting with accurate information that further streamlines their cash handling process.  With further expansion of sites in the pipeline; Waqas has made it clear that the CCi will be an integral part of making all future sites a success.


“CCi, combined with CashView Enterprise, has taken our cash handling process from 3 steps to 1 and reconciling our till points from 1 hour to 20 minutes. We are moving into a new era of the way in which we handle our cash!”,


Waqas Aslam, Area Manager

A key product in this Case Study was the CounterCache intelligent

Some retailers touch their cash as many as 14 times in their cash process. With CCi you touch it just once. Cash accepted by your till operator is never touched again, until it reaches your...

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